Role of the marketing committee is to market the LaSAR Alliance, outreach to other companies, organizations and institutions, explore collaboration and/or joint promotion with similar organizations, create marketing calendar of events for potential participation (e.g. trade shows, conferences etc.). Create and pitch proposal (including costs, resources, schedule etc.) for Board approval. Once approved, execute plan.
Define and manage the creation of various content to enrich the LaSAR Alliance through soliciting and/or guiding the creation of white papers, position papers, webinars, podcasts etc. In addition, guide the build out of the website content. Create and pitch proposal to the board for approval and once approved execute to the plan.